February Issue 2010
News
Local Reference Group
Are you interested in hearing about what your local reference professionals are doing? Check out the new geographic sub-groups that have been created. We have groups set up for the Bay Area, Boston, Denver, EMEA (non U.K.), Seattle and the U.K. Check us out on LinkedIn to get hooked up.
CRKSN Committees
Interested in becoming more involved in the Customer Reference Knowledge Sharing Network? We are forming committees that you can be part of. Committees include:
- Community liaison
- Membership
- Programming
- Communications
- Social Media
Stay tuned for more information on the committees and if you’re interested in joining one, please email us at crksn@live.net.
November Issue 2009
NEWS
EMEA Reference Group
Are you based in EMEA and would like to participate in an EMEA Customer Reference Program Community where you can:
- share best practices
- set-up regular conference calls in order to get to know each other and build a stronger community
- exchange common challenges and ideas on how to overcome them
- get together for face-to-face meetings (plan is to also setup a conference later in 2010)
- exchange regional and local best practices on marketing initiatives
- share documents, etc.
Please email Claudia and let her know if you’d like to be added to the list of members! Claudia Koenig CKoenig-Consulting@gmx.de
Read more…
August Issue 2009
News
Boston CRKSN Kick-Off!
Attendees at the Boston CRKSN meeting converge at Alibi bar located within the Liberty Hotel. Below(left to right) Rick Villars of IDC, Barbara Myers of Oracle, Maeve Naughton of Fortinet, Sam Moulton of NetApp and Caroline Ahdab. Not pictured were Kerstin Barr and Amy Burnis.
Drinks, Story Swaps, and Networking at the Alibi!
Read more…
July Issue 2009
News
Q&A with Tony Goodwin, Manager Customer Reference Program for BMC in England
How did you become a reference professional? Was it something that you always wanted to be?
I transitioned into this role comparatively recently after ten years in PreSales and Product Marketing roles. It was a role that I had wanted for a while, driven by three main motives:
- Customer Touch – I enjoy the ‘real world’ customer contact that the role delivers – it is always refreshing and educational to hear customer experiences first hand. ‘Customer Touch’ also serves as a source validation of product directions and industry trends.
- I have a Service Mentality – The opportunity to deliver a much needed service to our stakeholders [Sales, PR Teams, AR Teams and others] is satisfying.
- An opportunity to ‘make a difference’ – I feel that customer reference programs are maturing and on a ‘power curve’ right now – driven by sales and marketing techniques that demand customer proof points. Now is a great time to be in this part of our industry.
